Mary Baldwin University
Staunton, VA 24401
About Mary Baldwin University
Mary Baldwin University is a private research university in Staunton, Virginia, enrolling about 1,090 students. Mary Baldwin University awards degrees and certificates tracked in federal College Scorecard and IPEDS reporting. Published tuition for full-time study is about $34,152 per year before aid; net price varies by family income. Median earnings about ten years after entry reach about $44,427 among students who received federal aid.
Key findings
- Mary Baldwin University charges 16% above the national private non-profit median tuition ($34,152).
- Versus the Virginia median, sticker tuition is about 2.1×.
- Completion within 150% of normal time is 39.30%.
- Median earnings 10 years after entry are $44,427.
Research findings
Finding
Average net price at Mary Baldwin University is about 63% below published tuition.
Published tuition is $34,152; average net price is $12,756 in the latest Scorecard extract.
Interpretation: Institutional aid and grants compress sticker price into a substantially lower typical undergraduate cost signal.
Limitation: Average net price masks variation by household income; income-band net prices can diverge sharply from the campus average.
Finding
Modeled return on investment at Mary Baldwin University is strong.
Estimated ROI reaches about 771% using Scorecard cost and 10-year earnings fields in this extract.
Interpretation: On this institution-wide model, typical graduate earnings over a decade substantially exceed estimated net education cost.
Limitation: ROI is institution-wide and not program-specific; individual outcomes vary by major, aid package, and labor market.
Cost benchmarks
| Benchmark | Median Tuition | Median Net Price | Count |
|---|---|---|---|
| Mary Baldwin University | $34,152 | $12,756 | 1 |
| Private Non-profit (national median) | $29,325 | — | 1,444 |
| Virginia (state median) | $16,364 | $8,852 | 107 |
| Town (locale median) | $9,600 | $14,971 | 1,517 |
| United States (national median) | $11,900 | $17,156 | — |
Compares this campus to school-type, state, and locale medians plus a U.S. national median (College Scorecard–derived). Locale groups campuses by NCES locale type; state tuition is the median published tuition among campuses in that state.
Average net price is 63% below published tuition at Mary Baldwin University
Key findings
- Mary Baldwin University's average net price ($12,756) is 63% below published tuition ($34,152).
- Mary Baldwin University charges 16% above the national private non-profit median tuition ($34,152).
- Versus the Virginia median, sticker tuition is about 2.1×.
Mary Baldwin University tuition
Published undergraduate tuition $34,152
Finding Mary Baldwin University charges 16% above the national private non-profit median tuition.
Evidence Published tuition is $34,152. That is 16% above the national private non-profit median ($29,325). Versus the Virginia median ($16,364), sticker tuition is about 2.1×. Versus the U.S. median ($11,900), sticker is about 2.9×.
Method Sticker tuition compared with Scorecard-derived medians by ownership, state, locale, and national rollups when available.
Interpretation Published tuition measures sticker price relative to private non-profit and geographic peers; it does not equal what undergraduates typically pay after aid.
Limitation Sticker comparisons omit room, board, and institutional aid; average net price and income-band net prices are the stronger signals of typical family cost.
Evidence: published tuition at Mary Baldwin University versus school-type, state, locale, and U.S. medians.
Evidence: average net price at Mary Baldwin University versus state, locale, and U.S. medians.
What undergraduates typically pay
Finding Average net price at Mary Baldwin University is $12,756.
Evidence College Scorecard average net price is $12,756 (cost of attendance minus average grant aid for aided undergraduates). That is about $3,904 above the Virginia median net price. Versus town campuses, net price runs $2,215 below the locale median.
Method Average net price from College Scorecard; compared with state, locale, and U.S. medians from EDsmart aggregates.
Interpretation Average net price is a stronger institutional cost signal than published tuition because it incorporates grant aid.
Limitation The campus average masks large differences by household income; income-band net prices can diverge sharply from the overall average.
Key takeaway Mary Baldwin University’s published tuition substantially overstates typical undergraduate cost: average net price is about 63% lower after grants and scholarships.
Mary Baldwin University: research record
Canonical EDsmart Data findings for Mary Baldwin University—costs, outcomes, admissions, and programs—with evidence and methodology notes.
Research findings
Interpretation
Completion, earnings, and net price together describe a campus where sticker price overstates typical undergraduate cost while outcomes remain at the high end of Scorecard distributions.
Financial profile
Annual tuition
$34,152
Avg. net price
$12,756
Net price by family income
| Income bracket | Avg. annual net price |
|---|---|
| $0–$30,000 | $12,717 |
| $30,001–$48,000 | $9,527 |
| $48,001–$75,000 | $11,537 |
| $75,001–$110,000 | $14,801 |
| $110,001+ | $14,806 |
Sticker tuition × four years (estimate, no room/board): $136,608. See cost investigation.
Student outcomes
Share of first-year students returning the following fall.
Graduation rate and 10-year earnings are in the hero strip above; see Graduates for more.
What Mary Baldwin University is known for
Top program completions
- Applied Behavior Analysis64
- Business Administration and Management, General46
- Psychology, General38
- Physician Associate/Assistant38
- Liberal Arts and Sciences/Liberal Studies32
See earnings & programs for more.
Is Mary Baldwin University a good school?
Data-framed fit—not a prestige rating.
Mary Baldwin University is a good school for those looking for strong completion and solid mid-career earnings—especially where average net price sits well below published tuition (about 63% lower in this extract).
EDsmart Data does not assign an opinion score; this framing summarizes the strongest Scorecard signals for this campus.
More from the data
Location, control, enrollment, and aid context for Mary Baldwin University.
Campus
Location
Staunton, VA
City / state
- ZIP
- 24401
- NCES locale
- Town
Compared with Town campuses nationally, net price is 15% below the median for Town campuses ($14,971 median).
Control
Institution type
Private Non-profit
Control
- Region
- Southeast
- Carnegie
- Doctoral/Professional Universities
Size
Enrollment
1,090
Total enrollment
- Undergraduate
- 1,240
- Graduate
- 648
- Full-time share
- 83%
Student aid
Debt & aid
$26,586
Median federal loan debt
- Pell grant share
- 55.32%
Total Cost, Aid & Default
Total Cost of Attendance
Tuition vs average net price after aid for Mary Baldwin University.
Financial Aid by Income Level
Financial aid distribution by income level.
Student Loan Default Rate
The published 3-year cohort default rate for borrowers at Mary Baldwin University was 0.00%.
Cohort default rates account for borrowers who default in the first three years.
Tuition tracker
Published tuition and average net price by reporting year come from the College Scorecard institution file. Values are not adjusted for inflation; missing cells mean the field was not reported or was suppressed for Mary Baldwin University in that year.
Reporting years in the table below: 2013–2023 (Scorecard labels refer to the institutional submission cycle).
| Year | In-state tuition & fees | Out-of-state tuition & fees | Average net price |
|---|---|---|---|
| 2013 | $28,720 | $28,720 | $18,988 |
| 2014 | $29,595 | $29,595 | $16,377 |
| 2015 | $30,331 | $30,331 | $18,653 |
| 2016 | $30,635 | $30,635 | $17,157 |
| 2017 | $31,110 | $31,110 | $17,850 |
| 2018 | $31,110 | $31,110 | $16,460 |
| 2019 | $31,110 | $31,110 | $16,982 |
| 2020 | $31,110 | $31,110 | $18,354 |
| 2021 | $31,140 | $31,140 | $17,514 |
| 2022 | $32,036 | $32,036 | $18,390 |
| 2023 | $33,157 | $33,157 | $17,833 |
Sticker tuition and net price over time
Where the institution reported separate in-state and out-of-state tuition, both appear. Gaps mean the value was not reported for that year.
College Scorecard reporting-year fields (not inflation-adjusted).
Net price by family income
Brackets follow Scorecard definitions for the series shown (public vs private institution).
Latest income-band net prices available in the processed extract.
How difficult is it to get in?
Acceptance Rate
Acceptance rate data is not available for this institution.
Admissions funnel data is not available for this institution.
Test Scores
Test score data is not available for this institution.
Score distribution is not available for this institution.
Academic Requirements
GPA requirements are not published by this institution. Contact the admissions office for specific academic requirements.
Estimated GPA range is not available for this institution.
Enrollment & Student Demographics
Mary Baldwin University reported total enrollment of about 1,090 students in the latest College Scorecard extract. The student body is about 25% male and 75% female. Enrollment by race and ethnicity includes White (47.1%), Black or African American (26.0%), and Hispanic or Latino (9.3%). About 55.32% of undergraduates receive Pell Grants. Roughly 40.0% of students are first-generation college students.
Full-Time vs Part-Time Enrollment
83.1% Full-Time Enrollment
The total enrollment at Mary Baldwin University in 2024 is 1,090 students.
Undergraduate enrollment is about 1,240 students. Graduate enrollment is about 648 students.
Full-time vs part-time enrollment comparison.
Retention Rate over Time
66.8%
2024 Retention Rate
Retention rate measures the number of first-time students who began their studies the previous fall and returned to school the following fall.
Retention rate over time compared to similar institutions.
Enrollment by Race & Ethnicity
Largest share of total enrollment in our College Scorecard extract.
College Scorecard student demographics (total enrollment shares).
Do students complete their programs?
Time to Complete
31.71% 100% Completion Time
39.30% 150% Completion Time
In 2024, 31.71% of students graduating from Mary Baldwin University completed their program within 100% "normal time".
Completion rates over time compared to similar institutions.
Completions by Sex (Top Programs)
- Applied Behavior Analysis: 5% male / 95% female
- Business Administration and Management, General: 43% male / 57% female
- Psychology, General: 8% male / 92% female
IPEDS completions by sex for the five largest programs (aggregate CIPs excluded).
Completions by Race & Ethnicity
Largest group by summed IPEDS award counts across reported programs.
Summed across program completion records in our extract.
Mary Baldwin University graduates earn a median of $44,427 ten years after entry
Finding Earnings, debt, and program mix define the financial profile of Mary Baldwin University.
Evidence Median earnings 10 years after entry: $44,427. Median federal loan debt: $26,586. Average net price used in cost models: $12,756.
Method College Scorecard median earnings (10-year), median debt, and EDsmart ROI / payback models using campus net price.
Interpretation Institution-wide ROI and debt ratios summarize campus averages; program choice still drives individual outcomes.
Limitation Salary reflects median earnings ten years after entry; ROI is not program-specific.
Key takeaway Mary Baldwin University graduates report median earnings of $44,427 ten years after entry—an institution-wide outcomes signal, not a program guarantee.
Return on Investment
Debt and 4-year net cost vs. cumulative 10-year median earnings for Mary Baldwin University.
Top Programs by Completions
Largest 10 programs by IPEDS completions (40 reported codes; aggregate/unknown CIP buckets excluded).
IPEDS award counts for the largest programs at Mary Baldwin University.
Employment Outcomes
Median earnings 6, 8, and 10 years after entry for Mary Baldwin University graduates.
How financially powerful is this institution?
Finding: federal finance and Scorecard instructional fields for Mary Baldwin University—endowment assets (fiscal year 2023), instructional staffing and expenditure. Compared with state, regional, and U.S. medians from EDsmart Data institutional financials.
Institutional endowment
$36.6M
End-of-year assets · Fiscal year 2023
- Virginia median 1.2× the median ($30.9M)
- Southeast median 1.9× the median ($19.4M)
- U.S. median 1.4× the median ($26.4M)
- Virginia median 1.6× the median ($13,171)
- Southeast median 2.2× the median ($9,308)
- U.S. median 1.7× the median ($12,100)
Instructional Resources
- Full-time faculty share: 29.9%
- Virginia median 31.1 pp below median (61.0%)
- Southeast median 29.6 pp below median (59.4%)
- U.S. median 28.1 pp below median (58.0%)
- Average faculty salary (monthly): $7,926
- Virginia median near the median ($8,196)
- Southeast median 1.2× the median ($6,825)
- U.S. median near the median ($7,615)
- Instructional expenditure per FTE: $11,160
- Virginia median 1.5× the median ($7,382)
- Southeast median 1.7× the median ($6,602)
- U.S. median 1.5× the median ($7,288)
Instructional metrics from College Scorecard. Peer medians are campus-level; see the institutional financials deep dive. Detailed non-instructional staff counts are not included here.
Mary Baldwin University at a glance
Mary Baldwin University
Mary Baldwin University is a private non-profit institution in Staunton, VA, classified as Doctoral/Professional Universities.
- Largest programs (IPEDS awards)
- Applied Behavior AnalysisBusiness Administration and Management, GeneralPsychology, General
- Largest enrollment groups
- White or Caucasian47.1%Black or African American26.0%Hispanic or Latino9.3%
Schools near Mary Baldwin University
Other campuses in Staunton, VA when available, plus nearby institutions in Virginia.
Similar schools
Peers matched by the same EDsmart outcomes grade (Grade D) within Virginia, then by similar ownership and admissions.
Frequently Asked Questions
Where is Mary Baldwin University located?
Mary Baldwin University is located in Staunton, VA.
What is Mary Baldwin University's tuition?
Mary Baldwin University tuition (published undergraduate sticker price) is $34,152 in the latest College Scorecard data. Average net price after grant aid is $12,756 for undergraduates receiving Title IV aid.
How much does Mary Baldwin University cost?
Reported tuition is $34,152 and average net price is $12,756 in the latest College Scorecard data. On-campus room and board is estimated at $11,411 annually.
Why is Mary Baldwin University's net price so much lower than tuition?
At Mary Baldwin University, published tuition is $34,152 while average net price is $12,756—about 63% lower. Average net price subtracts grant and scholarship aid from cost of attendance for undergraduates receiving Title IV aid (College Scorecard). Institutional aid therefore compresses sticker price into a lower typical undergraduate cost signal. The campus average still masks large differences by household income; income-band net prices can diverge sharply from the overall average. EDsmart Data treats the sticker–net gap as an analytical finding, not advice about individual aid offers.
What explains Mary Baldwin University's return on investment in EDsmart Data?
EDsmart Data models ROI using campus average net price ($12,756), completion (39.3% within 150% of normal time where reported), and median earnings ten years after entry ($44,427). High completion and strong mid-career earnings relative to net cost raise modeled ROI; the estimate is institution-wide and not program-specific. Debt-to-earnings ratios, when available, further contextualize borrowing pressure. Limitations include suppressed fields, program mix, and labor-market variation over time.
What is the student body demographics at Mary Baldwin University?
Mary Baldwin University reports undergraduate enrollment of about 1,240 students, White (47.1%), Black or African American (26.0%) in federal College Scorecard data.
How many first-generation students attend Mary Baldwin University?
About 40.0% of students at Mary Baldwin University are first-generation college students.
What do graduates of Mary Baldwin University earn?
Median earnings are $39,075 six years after entry and $44,427 ten years after entry.
What is the graduation rate at Mary Baldwin University?
The 150%-time completion rate is 39.3% for the cohort reported to the College Scorecard.
How much debt do Mary Baldwin University students have?
Median federal loan debt among completers is $26,586.
Is Mary Baldwin University public or private?
Mary Baldwin University is a private nonprofit institution located in Staunton, VA.
Is Mary Baldwin University an HBCU?
No. Mary Baldwin University is not flagged as an HBCU in the IPEDS institutional directory.
Data Sources
This page uses data from the following sources:
- College Scorecard - U.S. Department of Education
- Institutional characteristics, costs, completion rates, and earnings data
- Data years: 2015-2024
- Source: collegescorecard.ed.gov
- Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS)
- Employment and wage data by occupation
- Latest data: May 2024
- Source: bls.gov/oes
- O*NET Online - U.S. Department of Labor
- Occupational skills, knowledge, abilities, and work activities
- Database version: 28.0 (August 2023)
- Source: onetcenter.org
- IPEDS (Integrated Postsecondary Education Data System) - National Center for Education Statistics
- Institutional data, completions, enrollment, and financial aid
- Data years: 2015-2024
- Source: nces.ed.gov/ipeds
- Census Bureau American Community Survey (ACS)
- Demographic and workforce data
- Latest data: 2023 ACS 5-Year Estimates
- Source: census.gov/acs
- Related geography & profiles
Data Processing: All data has been processed, cleaned, and aggregated for presentation. Where specific data points are unavailable, estimates are based on available data and clearly marked.
Last Updated: Data reflects the most recent available information as of January 2025.
Methodology & Data Scope
This profile uses institution-level fields from the U.S. Department of Education College Scorecard, merged with IPEDS directory attributes where needed for locale, ownership, and program completions.
Benchmark rows compare this campus to NCES locale-type medians (for example Suburban) from our processed location extract. Implied U.S. medians are derived from locale-vs-national percentage fields in that extract—not a separate national Scorecard table.