Active Report Report ID: EDU-201104-2026

Ashland University

Ashland, OH 44805

Acceptance rate76.40%Broad access
Tuition$31,210Published sticker
Avg. net price$21,988After aid
Graduation rate60.63%150% time
Median salary$52,92810yr post-entry

About Ashland University

Ashland University is a private research university in Ashland, Ohio, enrolling about 2,199 students. Admission is moderately selective for first-time degree-seeking undergraduates reporting admissions data to the Education Department. The acceptance rate is about 76.40% in the latest College Scorecard admissions data. Median earnings about ten years after entry reach about $52,928 among students who received federal aid.

Key findings

  • Ashland University charges 6% above the national private non-profit median tuition ($31,210).
  • Versus the Ohio median, sticker tuition is about 2.1×.
  • Completion within 150% of normal time is 60.63%.
  • Median earnings 10 years after entry are $52,928.

Research findings

01

Finding

Modeled return on investment at Ashland University is strong.

Estimated ROI reaches about 502% using Scorecard cost and 10-year earnings fields in this extract.

— Evidence from EDsmart Data analysis

Interpretation: On this institution-wide model, typical graduate earnings over a decade substantially exceed estimated net education cost.

Limitation: ROI is institution-wide and not program-specific; individual outcomes vary by major, aid package, and labor market.

02

Finding

Ashland University awards credentials across a wide program mix.

IPEDS completions cover more than 76 distinct degree programs at this campus.

— Evidence from EDsmart Data analysis

Interpretation: Institutional averages blend very different fields; program-level completions and earnings matter more than the campus mean alone.

Limitation: Completions counts are not enrollment demand and do not measure program quality.

Cost benchmarks

Benchmark Median Tuition Median Net Price Count
Ashland University$31,210$21,9881
Private Non-profit (national median)$29,3251,444
Ohio (state median)$15,202$12,090154
Town (locale median)$9,600$14,9711,517
United States (national median)$11,900$17,156

Compares this campus to school-type, state, and locale medians plus a U.S. national median (College Scorecard–derived). Locale groups campuses by NCES locale type; state tuition is the median published tuition among campuses in that state.

Cost

Average net price is 30% below published tuition at Ashland University

Source College Scorecard + EDsmart aggregatesMethod Sticker vs net; peer mediansUpdated 2026 extractCoverage Undergraduate (Title IV net price)Confidence Federal extract

Key findings

  • Ashland University's average net price ($21,988) is 30% below published tuition ($31,210).
  • Ashland University charges 6% above the national private non-profit median tuition ($31,210).
  • Versus the Ohio median, sticker tuition is about 2.1×.
Published sticker

Ashland University tuition

Published undergraduate tuition $31,210

Finding Ashland University charges 6% above the national private non-profit median tuition.

Evidence Published tuition is $31,210. That is 6% above the national private non-profit median ($29,325). Versus the Ohio median ($15,202), sticker tuition is about 2.1×. Versus the U.S. median ($11,900), sticker is about 2.6×.

Method Sticker tuition compared with Scorecard-derived medians by ownership, state, locale, and national rollups when available.

Interpretation Published tuition measures sticker price relative to private non-profit and geographic peers; it does not equal what undergraduates typically pay after aid.

Limitation Sticker comparisons omit room, board, and institutional aid; average net price and income-band net prices are the stronger signals of typical family cost.

Evidence: published tuition at Ashland University versus school-type, state, locale, and U.S. medians.

Evidence: average net price at Ashland University versus state, locale, and U.S. medians.

Average net price

What undergraduates typically pay

Finding Average net price at Ashland University is $21,988.

Evidence College Scorecard average net price is $21,988 (cost of attendance minus average grant aid for aided undergraduates). That is about $9,898 above the Ohio median net price. Versus town campuses, net price runs $7,017 above the locale median.

Method Average net price from College Scorecard; compared with state, locale, and U.S. medians from EDsmart aggregates.

Interpretation Average net price is a stronger institutional cost signal than published tuition because it incorporates grant aid.

Limitation The campus average masks large differences by household income; income-band net prices can diverge sharply from the overall average.

Key takeaway Ashland University’s published tuition substantially overstates typical undergraduate cost: average net price is about 30% lower after grants and scholarships.

School guide

Ashland University: research record

Canonical EDsmart Data findings for Ashland University—costs, outcomes, admissions, and programs—with evidence and methodology notes.

Research findings

Interpretation

The combination of completion and 10-year earnings is a multidimensional outcomes signal; it does not measure educational quality by itself.

Financial profile

Annual tuition

$31,210

Avg. net price

$21,988

Net price by family income

Income bracketAvg. annual net price
$0–$30,000$16,489
$30,001–$48,000$17,893
$48,001–$75,000$19,052
$75,001–$110,000$24,229
$110,001+$26,507

Sticker tuition × four years (estimate, no room/board): $124,840. See cost investigation.

Student outcomes

First-year retention76.5%

Share of first-year students returning the following fall.

$47,722Median earnings (6 years after entry)

Graduation rate and 10-year earnings are in the hero strip above; see Graduates for more.

Admissions landscape

  • Broad access — most applicants are admitted.
  • Yield: 18% of admitted students enrolled.
  • Average SAT: 1120
  • Midpoint ACT: 23

See Admissions for the full funnel.

Is Ashland University a good school?

Data-framed fit—not a prestige rating.

Ashland University is a good school for those looking for strong completion alongside solid mid-career earnings.

EDsmart Data does not assign an opinion score; this framing summarizes the strongest Scorecard signals for this campus.

Earnings outcomes
Campus snapshot

More from the data

Location, control, enrollment, and aid context for Ashland University.

Campus

Location

Ashland, OH

City / state

ZIP
44805
NCES locale
Town fringe

Compared with Town campuses nationally, net price is 47% above the median for Town campuses ($14,971 median).

Control

Institution type

Private Non-profit

Control

Region
Great Lakes
Carnegie
Master's Colleges and Universities: Medium Programs

Size

Enrollment

2,199

Total enrollment

Undergraduate
3,565
Graduate
1,129
Full-time share
84%

Student aid

Debt & aid

$25,000

Median federal loan debt

Pell grant share
28.85%
Cost detail

Total Cost, Aid & Default

Total Cost of Attendance

$87,952Estimated 4-year total cost
$21,988Average annual net price (after aid)
$124,8404-year tuition
$13,568Room & board (annual, on-campus estimate)
$960Books & supplies (annual estimate)
$45,738Estimated annual sticker (tuition + room/board + books)
$182,952Estimated 4-year sticker (before aid)

Tuition vs average net price after aid for Ashland University.

Financial Aid by Income Level

28.85% Undergraduates receiving aid through grants
37.94% Undergraduates receiving aid through loans

Financial aid distribution by income level.

Student Loan Default Rate

0.00% 3-year cohort default rate (College Scorecard)

The published 3-year cohort default rate for borrowers at Ashland University was 0.00%.

Cohort default rates account for borrowers who default in the first three years.

Multi-year tracker

Tuition tracker

Published tuition and average net price by reporting year come from the College Scorecard institution file. Values are not adjusted for inflation; missing cells mean the field was not reported or was suppressed for Ashland University in that year.

Reporting years in the table below: 20132023 (Scorecard labels refer to the institutional submission cycle).

Year In-state tuition & fees Out-of-state tuition & fees Average net price
2013$29,836$29,836$23,352
2014$19,852$19,852$20,881
2015$20,242$20,242$21,778
2016$20,392$20,392$21,161
2017$20,700$20,700$20,221
2018$21,342$21,342$20,449
2019$21,980$21,980$20,111
2020$23,060$23,060$20,974
2021$23,090$23,090$21,151
2022$24,140$24,140$20,551
2023$28,910$28,910$21,994

Sticker tuition and net price over time

Where the institution reported separate in-state and out-of-state tuition, both appear. Gaps mean the value was not reported for that year.

College Scorecard reporting-year fields (not inflation-adjusted).

Net price by family income

Brackets follow Scorecard definitions for the series shown (public vs private institution).

Latest income-band net prices available in the processed extract.

Access

How difficult is it to get in?

Acceptance Rate

76.40%Acceptance rate
3,633Total applicants
2,927Students admitted
519First-time students enrolled
17.73%Yield (enrolled ÷ admitted)

This institution has a moderate acceptance rate, accepting most qualified applicants.

Applicants → admits → first-time enrollment from College Scorecard / IPEDS. Bar widths are scaled for readability at highly selective schools.

Test Scores

1120SAT average
23ACT midpoint

Scores for enrollees who submitted tests (College Scorecard).

Academic Requirements

3.20Estimated median GPA
3.0–3.4Estimated GPA range

Estimated from admission selectivity and test scores. Scorecard does not publish admitted-student GPA for most institutions.

Estimated GPA band from selectivity and test scores — not an official requirement.

Student body

Enrollment & Student Demographics

Ashland University reported total enrollment of about 2,199 students in the latest College Scorecard extract. The student body is about 48% male and 52% female. Enrollment by race and ethnicity includes White (76.7%), Black or African American (9.5%), and Hispanic or Latino (4.1%). About 28.85% of undergraduates receive Pell Grants. Roughly 40.9% of students are first-generation college students.

Full-Time vs Part-Time Enrollment

83.9% Full-Time Enrollment

The total enrollment at Ashland University in 2024 is 2,199 students.

Undergraduate enrollment is about 3,565 students. Graduate enrollment is about 1,129 students.

Full-time vs part-time enrollment comparison.

Retention Rate over Time

76.5%
2024 Retention Rate

Retention rate measures the number of first-time students who began their studies the previous fall and returned to school the following fall.

Retention rate over time compared to similar institutions.

Enrollment by Race & Ethnicity

76.7%White or Caucasian
9Reported race/ethnicity groups

Largest share of total enrollment in our College Scorecard extract.

  • White or Caucasian76.7%
  • Black or African American9.5%
  • Hispanic or Latino4.1%
  • Two or More Races3.5%
  • Non-Resident Alien2.8%
  • Race/ethnicity unknown1.9%
  • Asian1.2%
  • American Indian or Alaska Native0.5%
  • Native Hawaiian or Other Pacific Islander0.0%

College Scorecard student demographics (total enrollment shares).

Outcomes

Do students complete their programs?

Time to Complete

48.67% 100% Completion Time

60.63% 150% Completion Time

In 2024, 48.67% of students graduating from Ashland University completed their program within 100% "normal time".

Completion rates over time compared to similar institutions.

Completions by Sex (Top Programs)

  • Business Administration and Management, General: 53% male / 47% female
  • Nursing Practice: 13% male / 87% female
  • Educational Leadership and Administration, General: 28% male / 72% female

IPEDS completions by sex for the five largest programs (aggregate CIPs excluded).

Completions by Race & Ethnicity

785White or Caucasian
7Reported groups

Largest group by summed IPEDS award counts across reported programs.

  • White or Caucasian785
  • Black or African American87
  • Two or More Races28
  • Hispanic or Latino27
  • Asian14
  • American Indian or Alaska Native3
  • Native Hawaiian or Other Pacific Islander1

Summed across program completion records in our extract.

Outcomes & academic profile

Ashland University graduates earn a median of $52,928 ten years after entry

Source College ScorecardMethod Earnings + debt + net price modelsUpdated 2026 extractCoverage Institution-wideConfidence Federal extract

Finding Earnings, debt, and program mix define the financial profile of Ashland University.

Evidence Median earnings 10 years after entry: $52,928. Median federal loan debt: $25,000. Average net price used in cost models: $21,988.

Method College Scorecard median earnings (10-year), median debt, and EDsmart ROI / payback models using campus net price.

Interpretation Institution-wide ROI and debt ratios summarize campus averages; program choice still drives individual outcomes.

Limitation Salary reflects median earnings ten years after entry; ROI is not program-specific.

Key takeaway Ashland University graduates report median earnings of $52,928 ten years after entry—an institution-wide outcomes signal, not a program guarantee.

Return on Investment

502%Modeled return on investment
$25,000Median student debt
$52,928Median annual earnings (10 years)
47.23%Debt-to-earnings ratio
4.7 yearsEstimated payback period

Debt and 4-year net cost vs. cumulative 10-year median earnings for Ashland University.

Top Programs by Completions

Largest 10 programs by IPEDS completions (76 reported codes; aggregate/unknown CIP buckets excluded).

  1. Communication and Media Studies 39
  2. Clinical, Counseling and Applied Psychology, Other 35

IPEDS award counts for the largest programs at Ashland University.

Employment Outcomes

$52,928Median earnings (10 years after entry)
$47,722Median earnings (6 years after entry)
$49,201Median earnings (8 years after entry)
94.17%Working & not enrolled (8-year cohort share)

Median earnings 6, 8, and 10 years after entry for Ashland University graduates.

How financially powerful is this institution?

Finding: federal finance and Scorecard instructional fields for Ashland University—endowment assets (fiscal year 2023), instructional staffing and expenditure. Compared with state, regional, and U.S. medians from EDsmart Data institutional financials.

Institutional endowment

$58.6M

End-of-year assets · Fiscal year 2023

Start of year: $58.7M

Year change: -$130,451

  • Ohio median 2.4× the median ($24.2M)
  • Great Lakes median 1.8× the median ($31.8M)
  • U.S. median 2.2× the median ($26.4M)

Per FTE: $18,212

  • Ohio median 1.2× the median ($15,287)
  • Great Lakes median 1.1× the median ($16,690)
  • U.S. median 1.5× the median ($12,100)

Instructional Resources

  • Full-time faculty share: 29.9%
    • Ohio median 24.9 pp below median (54.9%)
    • Great Lakes median 28.1 pp below median (58.1%)
    • U.S. median 28.0 pp below median (58.0%)
  • Average faculty salary (monthly): $7,701
    • Ohio median near the median ($7,463)
    • Great Lakes median near the median ($8,046)
    • U.S. median near the median ($7,615)
  • Instructional expenditure per FTE: $11,063
    • Ohio median 1.4× the median ($7,640)
    • Great Lakes median 1.4× the median ($7,690)
    • U.S. median 1.5× the median ($7,288)

Instructional metrics from College Scorecard. Peer medians are campus-level; see the institutional financials deep dive. Detailed non-instructional staff counts are not included here.

Ashland University at a glance

Institution snapshot

Ashland University

Ashland, OH 44805 · Private Non-profit · Great Lakes

Ashland University is a private non-profit institution in Ashland, OH, classified as Master's Colleges and Universities: Medium Programs.

Tuition$31,210
Avg. net price$21,988
Enrollment2,199
Acceptance rate76.40%
Completion (150%)60.63%
Average SAT1120
Largest programs (IPEDS awards)
Business Administration and Management, GeneralNursing PracticeEducational Leadership and Administration, General
Largest enrollment groups
White or Caucasian76.7%
Black or African American9.5%
Hispanic or Latino4.1%
Nearby

Schools near Ashland University

Other campuses in Ashland, OH when available, plus nearby institutions in Ohio.

Peers

Similar schools

Peers matched by the same EDsmart outcomes grade (Grade C) within Ohio, then by similar ownership and admissions.

Frequently Asked Questions

Where is Ashland University located?

Ashland University is located in Ashland, OH.

What is Ashland University's acceptance rate?

The acceptance rate at Ashland University is 76.4% among first-time degree-seeking students reporting admissions data. IPEDS reports 3,633 applicants and 2,927 admits in the latest admissions cycle in our extract.

What is Ashland University's tuition?

Ashland University tuition (published undergraduate sticker price) is $31,210 in the latest College Scorecard data. Average net price after grant aid is $21,988 for undergraduates receiving Title IV aid.

How much does Ashland University cost?

Reported tuition is $31,210 and average net price is $21,988 in the latest College Scorecard data. On-campus room and board is estimated at $13,568 annually.

Why is Ashland University's net price so much lower than tuition?

At Ashland University, published tuition is $31,210 while average net price is $21,988—about 30% lower. Average net price subtracts grant and scholarship aid from cost of attendance for undergraduates receiving Title IV aid (College Scorecard). Institutional aid therefore compresses sticker price into a lower typical undergraduate cost signal. The campus average still masks large differences by household income; income-band net prices can diverge sharply from the overall average. EDsmart Data treats the sticker–net gap as an analytical finding, not advice about individual aid offers.

What explains Ashland University's return on investment in EDsmart Data?

EDsmart Data models ROI using campus average net price ($21,988), completion (60.6% within 150% of normal time where reported), and median earnings ten years after entry ($52,928). High completion and strong mid-career earnings relative to net cost raise modeled ROI; the estimate is institution-wide and not program-specific. Debt-to-earnings ratios, when available, further contextualize borrowing pressure. Limitations include suppressed fields, program mix, and labor-market variation over time.

What is the student body demographics at Ashland University?

Ashland University reports undergraduate enrollment of about 3,565 students, White (76.7%), Black or African American (9.5%) in federal College Scorecard data.

How many first-generation students attend Ashland University?

About 40.9% of students at Ashland University are first-generation college students.

What test scores do students need for Ashland University?

Among enrolled students who submitted scores, Ashland University reports midpoint SAT about 1120 and midpoint ACT about 23.

What do graduates of Ashland University earn?

Median earnings are $47,722 six years after entry and $52,928 ten years after entry.

What is the graduation rate at Ashland University?

The 150%-time completion rate is 60.6% for the cohort reported to the College Scorecard.

How much debt do Ashland University students have?

Median federal loan debt among completers is $25,000.

Data Sources

This page uses data from the following sources:

Data Processing: All data has been processed, cleaned, and aggregated for presentation. Where specific data points are unavailable, estimates are based on available data and clearly marked.

Last Updated: Data reflects the most recent available information as of January 2025.

Methodology & Data Scope

This profile uses institution-level fields from the U.S. Department of Education College Scorecard, merged with IPEDS directory attributes where needed for locale, ownership, and program completions.

Benchmark rows compare this campus to NCES locale-type medians (for example Suburban) from our processed location extract. Implied U.S. medians are derived from locale-vs-national percentage fields in that extract—not a separate national Scorecard table.