Ashford University
San Diego, CA 92123
About Ashford University
Ashford University is a private for-profit university in San Diego, California, with about 20,152 students. Ashford University awards degrees and certificates tracked in federal College Scorecard and IPEDS reporting. Published tuition for full-time study is about $11,960 per year before aid; net price varies by family income. Median earnings about ten years after entry reach about $35,404 among students who received federal aid.
Key findings
- Ashford University charges 28% below the national private for-profit median tuition ($11,960).
- Versus the California median, sticker tuition is 48% above.
- Completion within 150% of normal time is 10.68%.
- Median earnings 10 years after entry are $35,404.
Research findings
Finding
Ashford University awards credentials across a wide program mix.
IPEDS completions cover more than 65 distinct degree programs at this campus.
Interpretation: Institutional averages blend very different fields; program-level completions and earnings matter more than the campus mean alone.
Limitation: Completions counts are not enrollment demand and do not measure program quality.
Cost benchmarks
| Benchmark | Median Tuition | Median Net Price | Count |
|---|---|---|---|
| Ashford University | $11,960 | $31,266 | 1 |
| Private For-profit (national median) | $16,637 | — | 477 |
| California (state median) | $8,093 | $8,343 | 287 |
| Urban (City) (locale median) | $15,200 | $20,053 | 1,346 |
| United States (national median) | $11,900 | $17,156 | — |
Compares this campus to school-type, state, and locale medians plus a U.S. national median (College Scorecard–derived). Locale groups campuses by NCES locale type; state tuition is the median published tuition among campuses in that state.
How expensive is Ashford University really?
Key findings
- Ashford University charges 28% below the national private for-profit median tuition ($11,960).
- Versus the California median, sticker tuition is 48% above.
Ashford University tuition
Published undergraduate tuition $11,960
Finding Ashford University charges 28% below the national private for-profit median tuition.
Evidence Published tuition is $11,960. That is 28% below the national private for-profit median ($16,637). Versus the California median ($8,093), sticker tuition is 48% above. Versus the U.S. median ($11,900), sticker is 1% above.
Method Sticker tuition compared with Scorecard-derived medians by ownership, state, locale, and national rollups when available.
Interpretation Published tuition measures sticker price relative to private for-profit and geographic peers; it does not equal what undergraduates typically pay after aid.
Limitation Sticker comparisons omit room, board, and institutional aid; average net price and income-band net prices are the stronger signals of typical family cost.
Evidence: published tuition at Ashford University versus school-type, state, locale, and U.S. medians.
Evidence: average net price at Ashford University versus state, locale, and U.S. medians.
What undergraduates typically pay
Finding Average net price at Ashford University is $31,266.
Evidence College Scorecard average net price is $31,266 (cost of attendance minus average grant aid for aided undergraduates). That is about $22,923 above the California median net price. Versus urban (city) campuses, net price runs $11,213 above the locale median.
Method Average net price from College Scorecard; compared with state, locale, and U.S. medians from EDsmart aggregates.
Interpretation Average net price is a stronger institutional cost signal than published tuition because it incorporates grant aid.
Limitation The campus average masks large differences by household income; income-band net prices can diverge sharply from the overall average.
Key takeaway At Ashford University, average net price exceeds published tuition alone because net price uses a fuller cost-of-attendance base.
Ashford University: research record
Canonical EDsmart Data findings for Ashford University—costs, outcomes, admissions, and programs—with evidence and methodology notes.
Research findings
Interpretation
The combination of completion and 10-year earnings is a multidimensional outcomes signal; it does not measure educational quality by itself.
Financial profile
Annual tuition
$11,960
Avg. net price
$31,266
Net price by family income
| Income bracket | Avg. annual net price |
|---|---|
| $0–$30,000 | $31,009 |
| $30,001–$48,000 | $31,862 |
| $48,001–$75,000 | $33,319 |
| $75,001–$110,000 | $32,953 |
| $110,001+ | $33,593 |
Sticker tuition × four years (estimate, no room/board): $47,840. See cost investigation.
Student outcomes
Share of first-year students returning the following fall.
Graduation rate and 10-year earnings are in the hero strip above; see Graduates for more.
What Ashford University is known for
Top program completions
- Business Administration and Management, General1,393
- Business Administration, Management and Operations, Other856
- Psychology, General700
- Early Childhood Education & Teaching610
- Health/Health Care Administration/Management578
See earnings & programs for more.
Is Ashford University a good school?
Data-framed fit—not a prestige rating.
Ashford University is a good school for those looking for strong completion alongside solid mid-career earnings.
EDsmart Data does not assign an opinion score; this framing summarizes the strongest Scorecard signals for this campus.
More from the data
Location, control, enrollment, and aid context for Ashford University.
Campus
Location
San Diego, CA
City / state
- ZIP
- 92123
- NCES locale
- City
Compared with Urban (City) campuses nationally, net price is 56% above the median for Urban (City) campuses ($20,053 median).
Control
Institution type
Private For-profit
Control
- Region
- Far West
- Carnegie
- Doctoral/Professional Universities
Size
Enrollment
20,152
Total enrollment
- Undergraduate
- 31,274
- Graduate
- 6,891
- Full-time share
- 100%
Student aid
Debt & aid
$31,250
Median federal loan debt
- Pell grant share
- 32.07%
Total Cost, Aid & Default
Total Cost of Attendance
Tuition vs average net price after aid for Ashford University.
Financial Aid by Income Level
Financial aid distribution by income level.
Student Loan Default Rate
The published 3-year cohort default rate for borrowers at Ashford University was 0.00%.
Cohort default rates account for borrowers who default in the first three years.
Tuition tracker
Published tuition and average net price by reporting year come from the College Scorecard institution file. Values are not adjusted for inflation; missing cells mean the field was not reported or was suppressed for Ashford University in that year.
Reporting years in the table below: 2013–2023 (Scorecard labels refer to the institutional submission cycle).
| Year | In-state tuition & fees | Out-of-state tuition & fees | Average net price |
|---|---|---|---|
| 2013 | $10,312 | $10,312 | $20,983 |
| 2014 | $10,480 | $10,480 | $18,085 |
| 2015 | $10,720 | $10,720 | $16,870 |
| 2016 | $11,032 | $11,032 | $18,455 |
| 2017 | $11,248 | $11,248 | $18,749 |
| 2018 | $12,160 | $12,160 | $18,907 |
| 2019 | $12,400 | $12,400 | $20,510 |
| 2020 | $14,278 | $14,278 | $20,987 |
| 2021 | $14,278 | $14,278 | $23,380 |
| 2022 | $13,160 | $13,160 | $24,722 |
| 2023 | $13,160 | $13,160 | $25,321 |
Sticker tuition and net price over time
Where the institution reported separate in-state and out-of-state tuition, both appear. Gaps mean the value was not reported for that year.
College Scorecard reporting-year fields (not inflation-adjusted).
Net price by family income
Brackets follow Scorecard definitions for the series shown (public vs private institution).
Latest income-band net prices available in the processed extract.
How difficult is it to get in?
Acceptance Rate
Acceptance rate data is not available for this institution.
Admissions funnel data is not available for this institution.
Test Scores
Test score data is not available for this institution.
Score distribution is not available for this institution.
Academic Requirements
GPA requirements are not published by this institution. Contact the admissions office for specific academic requirements.
Estimated GPA range is not available for this institution.
Enrollment & Student Demographics
Ashford University reported total enrollment of about 20,152 students in the latest College Scorecard extract. The student body is about 39% male and 61% female. Enrollment by race and ethnicity includes White (37.0%), Black or African American (29.4%), and Hispanic or Latino (21.5%). About 32.07% of undergraduates receive Pell Grants. Roughly 54.3% of students are first-generation college students.
Full-Time vs Part-Time Enrollment
100.0% Full-Time Enrollment
The total enrollment at Ashford University in 2024 is 20,152 students.
Undergraduate enrollment is about 31,274 students. Graduate enrollment is about 6,891 students.
Full-time vs part-time enrollment comparison.
Retention Rate over Time
34.7%
2024 Retention Rate
Retention rate measures the number of first-time students who began their studies the previous fall and returned to school the following fall.
Retention rate over time compared to similar institutions.
Enrollment by Race & Ethnicity
Largest share of total enrollment in our College Scorecard extract.
College Scorecard student demographics (total enrollment shares).
Do students complete their programs?
Time to Complete
2.66% 100% Completion Time
10.68% 150% Completion Time
In 2024, 2.66% of students graduating from Ashford University completed their program within 100% "normal time".
Completion rates over time compared to similar institutions.
Completions by Sex (Top Programs)
- Business Administration and Management, General: 48% male / 52% female
- Business Administration, Management and Operations, Other: 53% male / 47% female
- Psychology, General: 21% male / 79% female
IPEDS completions by sex for the five largest programs (aggregate CIPs excluded).
Completions by Race & Ethnicity
Largest group by summed IPEDS award counts across reported programs.
Summed across program completion records in our extract.
Ashford University graduates earn a median of $35,404 ten years after entry
Finding Earnings, debt, and program mix define the financial profile of Ashford University.
Evidence Median earnings 10 years after entry: $35,404. Median federal loan debt: $31,250. Average net price used in cost models: $31,266.
Method College Scorecard median earnings (10-year), median debt, and EDsmart ROI / payback models using campus net price.
Interpretation Institution-wide ROI and debt ratios summarize campus averages; program choice still drives individual outcomes.
Limitation Salary reflects median earnings ten years after entry; ROI is not program-specific.
Key takeaway Ashford University graduates report median earnings of $35,404 ten years after entry—an institution-wide outcomes signal, not a program guarantee.
Return on Investment
Debt and 4-year net cost vs. cumulative 10-year median earnings for Ashford University.
Top Programs by Completions
Largest 10 programs by IPEDS completions (65 reported codes; aggregate/unknown CIP buckets excluded).
IPEDS award counts for the largest programs at Ashford University.
Employment Outcomes
Median earnings 6, 8, and 10 years after entry for Ashford University graduates.
Institutional resources
Finding: federal finance and Scorecard instructional fields for Ashford University—instructional staffing and expenditure. Compared with state, regional, and U.S. medians from EDsmart Data institutional financials.
Instructional Resources
- Full-time faculty share: 5.0%
- California median 34.4 pp below median (39.3%)
- Far West median 40.7 pp below median (45.7%)
- U.S. median 53.0 pp below median (58.0%)
- Average faculty salary (monthly): $7,113
- California median 0.70× the median ($10,166)
- Far West median 0.74× the median ($9,635)
- U.S. median 0.93× the median ($7,615)
- Instructional expenditure per FTE: $1,727
- California median 0.27× the median ($6,474)
- Far West median 0.25× the median ($7,030)
- U.S. median 0.24× the median ($7,288)
Instructional metrics from College Scorecard. Peer medians are campus-level; see the institutional financials deep dive. Detailed non-instructional staff counts are not included here.
Scorecard instructional metrics where reported.
Ashford University at a glance
Ashford University
Ashford University is a private for-profit institution in San Diego, CA, classified as Doctoral/Professional Universities.
- Largest programs (IPEDS awards)
- Business Administration and Management, GeneralBusiness Administration, Management and Operations, OtherPsychology, General
- Largest enrollment groups
- White or Caucasian37.0%Black or African American29.4%Hispanic or Latino21.5%
Schools near Ashford University
Other campuses in San Diego, CA when available, plus nearby institutions in California.
Similar schools
Peers matched by the same EDsmart outcomes grade (Grade F) within California, then by similar ownership and admissions.
Frequently Asked Questions
Where is Ashford University located?
Ashford University is located in San Diego, CA.
What is Ashford University's tuition?
Ashford University tuition (published undergraduate sticker price) is $11,960 in the latest College Scorecard data. Average net price after grant aid is $31,266 for undergraduates receiving Title IV aid.
How much does Ashford University cost?
Reported tuition is $11,960 and average net price is $31,266 in the latest College Scorecard data. On-campus room and board is estimated at $14,252 annually.
What explains Ashford University's return on investment in EDsmart Data?
EDsmart Data models ROI using campus average net price ($31,266), completion (10.7% within 150% of normal time where reported), and median earnings ten years after entry ($35,404). High completion and strong mid-career earnings relative to net cost raise modeled ROI; the estimate is institution-wide and not program-specific. Debt-to-earnings ratios, when available, further contextualize borrowing pressure. Limitations include suppressed fields, program mix, and labor-market variation over time.
What is the student body demographics at Ashford University?
Ashford University reports undergraduate enrollment of about 31,274 students, White (37.0%), Black or African American (29.4%) in federal College Scorecard data.
How many first-generation students attend Ashford University?
About 54.3% of students at Ashford University are first-generation college students.
What do graduates of Ashford University earn?
Median earnings are $33,397 six years after entry and $35,404 ten years after entry.
What is the graduation rate at Ashford University?
The 150%-time completion rate is 10.7% for the cohort reported to the College Scorecard.
How much debt do Ashford University students have?
Median federal loan debt among completers is $31,250.
Is Ashford University public or private?
Ashford University is a private for-profit institution located in San Diego, CA.
Is Ashford University an HBCU?
No. Ashford University is not flagged as an HBCU in the IPEDS institutional directory.
Is Ashford University a tribal college?
No. Ashford University is not flagged as a tribal college in IPEDS.
Data Sources
This page uses data from the following sources:
- College Scorecard - U.S. Department of Education
- Institutional characteristics, costs, completion rates, and earnings data
- Data years: 2015-2024
- Source: collegescorecard.ed.gov
- Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS)
- Employment and wage data by occupation
- Latest data: May 2024
- Source: bls.gov/oes
- O*NET Online - U.S. Department of Labor
- Occupational skills, knowledge, abilities, and work activities
- Database version: 28.0 (August 2023)
- Source: onetcenter.org
- IPEDS (Integrated Postsecondary Education Data System) - National Center for Education Statistics
- Institutional data, completions, enrollment, and financial aid
- Data years: 2015-2024
- Source: nces.ed.gov/ipeds
- Census Bureau American Community Survey (ACS)
- Demographic and workforce data
- Latest data: 2023 ACS 5-Year Estimates
- Source: census.gov/acs
- Related geography & profiles
Data Processing: All data has been processed, cleaned, and aggregated for presentation. Where specific data points are unavailable, estimates are based on available data and clearly marked.
Last Updated: Data reflects the most recent available information as of January 2025.
Methodology & Data Scope
This profile uses institution-level fields from the U.S. Department of Education College Scorecard, merged with IPEDS directory attributes where needed for locale, ownership, and program completions.
Benchmark rows compare this campus to NCES locale-type medians (for example Suburban) from our processed location extract. Implied U.S. medians are derived from locale-vs-national percentage fields in that extract—not a separate national Scorecard table.