TL;DR

About 270,480 personal financial advisors nationally earn a mean of $173,641. Employment in the series shown rose about 6% from the first to the last year; projections imply about 3.7% annual growth.

Key Statistics

270,480
2023 Workforce
44.0
Average Age
$173,641
Average Salary

Personal Financial Advisors: what the data shows

Common questions about personal financial advisors careers, answered from BLS OEWS and O*NET in this repository.

What is a personal financial advisors?

Personal Financial Advisors is tracked by the Bureau of Labor Statistics under SOC 13-2052.

U.S. employment in our OEWS extract is about 270,480 workers.

What does a personal financial advisors do?

O*NET work activities rated highest for this occupation include Getting Information, Establishing and Maintaining Interpersonal Relationships, Updating and Using Relevant Knowledge, Making Decisions and Solving Problems, Communicating with People Outside the Organization, Analyzing Data or Information, and related tasks. See Work Activities for the full list.

How much does a personal financial advisors make?

BLS national median annual wage: $102,140 (May 2024 in our extract).

Mean annual wage in our occupational extract: $173,641 — higher than the median, which often reflects top earners in the distribution.

Wage percentileAnnual wage
10th percentile$67,214
25th percentile$85,058
Median (50th)$131,035
75th percentile$202,425

What education do you need?

For Personal Financial Advisors, O*NET incumbent surveys in our extract most often report: Some college (29%), High School or Equivalent (27%), Bachelors Degree (22%).

These are education levels of current workers, not minimum legal requirements.

What skills do you need?

O*NET ratings for this occupation emphasize skills such as Writing, Speaking, Reading Comprehension, Active Listening, Critical Thinking, Judgment and Decision Making, and knowledge areas including Customer and Personal Service, Economics and Accounting, English Language, Mathematics. See Education & Skills for detail.

Is personal financial advisors in demand?

Historical employment trend in our series implies about 3.7% annual growth (compound rate in the extract).

Five-year projected employment change: 20.0%.

Ten-year projected employment change: 44.0%.

Current U.S. headcount: 270,480.

We report federal series only—compare wages, growth, and openings against your target market.

Where do personal financial advisorss work?

Top industries by employment share in our OEWS industry extract:

IndustryEmploymentShare
Securities, Commodity Contracts, and Other Financial Investments and Related Activities387,84028.6%
Cross-industry270,48019.9%
Cross-industry, Private Ownership only270,00019.9%
Finance and Insurance252,56018.6%
Credit Intermediation and Related Activities49,2803.6%
Credit Intermediation and Related Activities (5221 and 5223 only)47,8803.5%

See Industry for charts.

What degrees lead to this career?

Common majors for Personal Financial Advisors in O*NET:

See Related degrees.

What careers are related?

Other occupations linked through shared degree pathways in our mapping:

OccupationU.S. employmentMedian wage
Sales & Office Occupations1,441,580
Computer Systems Analysts497,800$103,790
Marketing Managers384,980$161,030
Accountants and Auditors1,448,290$81,680
Financial Analysts340,580$101,350
General and Operations Managers3,584,420$102,950
Financial Managers818,620$161,700

Employment

Employment and salary information for the Personal Financial Advisors workforce.

Employment Over Time

270,480 Workforce in 2023

The Personal Financial Advisors workforce has been growing over time.

Historical employment trends for Personal Financial Advisors.

Yearly Wage Ranking

$173,641 Average Wage

In 2023, Personal Financial Advisors earned an average of $173,641.

Wage ranking compared to other occupations.

Wage Distribution

This chart shows the distribution of average salaries by income buckets for Personal Financial Advisors.

Salary distribution for Personal Financial Advisors.

Employment Growth Projections

3.7% Compound Annual Growth Rate (CAGR)

156,115 Projected Employment (5 years)

Projected growth: 20.0%

187,333 Projected Employment (10 years)

Projected growth: 44.0%

This occupation is projected to grow at 3.7% annually, indicating strong future demand.

Historical employment trends and future projections for Personal Financial Advisors.

Industry

Information on the industries that employ Personal Financial Advisors and on wages for those in the field.

Occupations by Industries

This graphic shows the share of Personal Financial Advisors employed by various industries.

Industry distribution for Personal Financial Advisors.

Wage Trends by Industry

22.3% Average Annual Wage Growth Rate

Historical wage growth trends by industry for Personal Financial Advisors.

Geographic Distribution

Employment and wage information by geographic location for Personal Financial Advisors.

Metropolitan employment on this page is from the California OEWS extract. Area names omit state codes; all listed metros are in California, so the state chart shows California totals (not a multi-state ranking).

Top States by Employment

Top States by Employment:

  • CA: 30,540 employees, $174,248 avg wage

Top 10 states by employment for Personal Financial Advisors.

Top Metropolitan Areas

Top Metropolitan Areas:

  • Los Angeles-Long Beach-Glendale MD: 8,540 employees, $156,805 avg wage
  • San Francisco-San Mateo-Redwood City MD: 6,480 employees, $219,194 avg wage
  • Anaheim-Santa Ana-Irvine MD: 3,710 employees, $161,230 avg wage
  • San Diego-Chula Vista-Carlsbad MSA: 2,810 employees, $179,406 avg wage
  • San Jose-Sunnyvale-Santa Clara MSA: 1,940 employees, $178,214 avg wage
  • Oakland-Fremont-Berkeley MD: 1,790 employees, $179,405 avg wage
  • Sacramento-Roseville-Folsom MSA: 1,420 employees, $149,664 avg wage
  • Riverside-San Bernardino-Ontario MSA: 1,100 employees, $140,009 avg wage
  • San Rafael MD: 560 employees, $181,058 avg wage
  • Oxnard-Thousand Oaks-Ventura MSA: 410 employees, $160,064 avg wage

Top 10 metropolitan statistical areas by employment for Personal Financial Advisors.

Diversity

Demographic information on Personal Financial Advisors in the US.

Gender and Age

The workforce of Personal Financial Advisors in 2023 was 270,480 people, with 62.0% women and 38.0% men.

Gender and age distribution for Personal Financial Advisors.

Races

Racial and ethnic shares when present in the career dataset. If the chart area shows a notice instead, occupational race/ethnicity fields are not yet populated for this extract.

Race and ethnicity distribution for Personal Financial Advisors.

Education & Skills

Data on higher education choices and required skills for Personal Financial Advisors.

Majors

The most common majors achieved by Personal Financial Advisors in 2023 were Finance, Business, Economics.

Common majors for Personal Financial Advisors.

Education Levels

The main educational levels achieved by Personal Financial Advisors workers.

Education level distribution for Personal Financial Advisors.

Skills

Personal Financial Advisors need many skills, but most especially Writing, Speaking, Reading Comprehension, Active Listening, Critical Thinking.

Required skills for Personal Financial Advisors.

Knowledge & Abilities

Knowledge areas and abilities required for Personal Financial Advisors.

Knowledge Areas

The most important knowledge areas for Personal Financial Advisors include Customer and Personal Service, Economics and Accounting, English Language, Mathematics, Psychology.

Knowledge areas required for Personal Financial Advisors.

Abilities

Key abilities needed for Personal Financial Advisors include Written Expression, Written Comprehension, Speech Clarity, Oral Expression, Oral Comprehension.

Required abilities for Personal Financial Advisors.

Work Activities

Common work activities performed by Personal Financial Advisors.

Daily Activities

Personal Financial Advisors spend their time on activities such as Getting Information, Establishing and Maintaining Interpersonal Relationships, Updating and Using Relevant Knowledge, Making Decisions and Solving Problems, Communicating with People Outside the Organization.

Most important work activities for Personal Financial Advisors.

About

Personal Financial Advisors

The average yearly wage for Personal Financial Advisors was $173,641 in 2023.

SOC Code

13-2052 - Personal Financial Advisors

Insights and Analysis

High earnings profile: Personal Financial Advisors reports an average salary of $173,641, placing it among stronger-paying occupations.

Labor market presence: The current workforce is approximately 270,480 workers, indicating sustained demand.

Forward outlook: Projected annual growth is 3.7%, which should inform long-term career planning.

Data Sources

This page uses data from the following sources:

  • College Scorecard - U.S. Department of Education
    • Institutional characteristics, costs, completion rates, and earnings data
    • Data years: 2015-2024
    • Source: collegescorecard.ed.gov
  • Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS)
    • Employment and wage data by occupation
    • Latest data: May 2024
    • Source: bls.gov/oes
  • O*NET Online - U.S. Department of Labor
    • Occupational skills, knowledge, abilities, and work activities
    • Database version: 28.0 (August 2023)
    • Source: onetcenter.org
  • IPEDS (Integrated Postsecondary Education Data System) - National Center for Education Statistics
    • Institutional data, completions, enrollment, and financial aid
    • Data years: 2015-2024
    • Source: nces.ed.gov/ipeds
  • Census Bureau American Community Survey (ACS)
    • Demographic and workforce data
    • Latest data: 2023 ACS 5-Year Estimates
    • Source: census.gov/acs

Data Processing: All data has been processed, cleaned, and aggregated for presentation. Where specific data points are unavailable, estimates are based on available data and clearly marked.

Last Updated: Data reflects the most recent available information as of January 2025.

Methodology

Data for this profile is sourced from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), Census Bureau American Community Survey (ACS), and O*NET Online.

All wage figures represent annual averages and may vary by location, industry, and experience level.