Marketing Managers
Marketing Managers earn an average annual salary of $209,972, making it one of the higher-paying occupations. While facing some shifts, the field is adapting to changes in the job market. Professionals in this field are primarily employed in industries such as Cross-industry and Cross-industry, Private Ownership only.
Key Statistics
Employment
Employment and salary information for the Marketing Managers workforce.
Employment Over Time
56,300 Workforce in 2023
The Marketing Managers workforce has been growing over time.
Historical employment trends for Marketing Managers.
Yearly Wage Ranking
$209,972 Average Wage
In 2023, Marketing Managers earned an average of $209,972.
Wage ranking compared to other occupations.
Wage Distribution
This chart shows the distribution of average salaries by income buckets for Marketing Managers.
Salary distribution for Marketing Managers.
Employment Growth Projections
3.5% Compound Annual Growth Rate (CAGR)
256,090 Projected Employment (5 years)
Projected growth: 18.7%
304,045 Projected Employment (10 years)
Projected growth: 41.0%
This occupation is projected to grow at 3.5% annually, indicating strong future demand.
Historical employment trends and future projections for Marketing Managers.
Industry
Information on the industries that employ Marketing Managers and on wages for those in the field.
Occupations by Industries
This graphic shows the share of Marketing Managers employed by various industries.
Industry distribution for Marketing Managers.
Wage Trends by Industry
20.0% Average Annual Wage Growth Rate
Historical wage growth trends by industry for Marketing Managers.
Geographic Distribution
Employment and wage information by geographic location for Marketing Managers.
Metropolitan employment on this page is from the California OEWS extract. Area names omit state codes; all listed metros are in California, so the state chart shows California totals (not a multi-state ranking).
Top States by Employment
Top States by Employment:
- CA: 50,800 employees, $211,653 avg wage
Top 10 states by employment for Marketing Managers.
Top Metropolitan Areas
Top Metropolitan Areas:
- Los Angeles-Long Beach-Glendale MD: 13,480 employees, $187,811 avg wage
- San Francisco-San Mateo-Redwood City MD: 8,740 employees, $241,630 avg wage
- San Jose-Sunnyvale-Santa Clara MSA: 7,590 employees, $290,244 avg wage
- Anaheim-Santa Ana-Irvine MD: 5,710 employees, $176,707 avg wage
- San Diego-Chula Vista-Carlsbad MSA: 4,390 employees, $197,903 avg wage
- Oakland-Fremont-Berkeley MD: 3,740 employees, $212,460 avg wage
- Riverside-San Bernardino-Ontario MSA: 1,980 employees, $162,417 avg wage
- Sacramento-Roseville-Folsom MSA: 1,620 employees, $178,306 avg wage
- Oxnard-Thousand Oaks-Ventura MSA: 670 employees, $206,866 avg wage
- Fresno MSA: 490 employees, $150,265 avg wage
Top 10 metropolitan statistical areas by employment for Marketing Managers.
Diversity
Demographic information on Marketing Managers in the US.
Gender and Age
The workforce of Marketing Managers in 2023 was 56,300 people, with 62.0% women and 38.0% men.
Gender and age distribution for Marketing Managers.
Races
Racial and ethnic shares when present in the career dataset. If the chart area shows a notice instead, occupational race/ethnicity fields are not yet populated for this extract.
Race and ethnicity distribution for Marketing Managers.
Education & Skills
Data on higher education choices and required skills for Marketing Managers.
Majors
The most common majors achieved by Marketing Managers in 2023 were Marketing, Business, Communications.
Common majors for Marketing Managers.
Education Levels
The main educational levels achieved by Marketing Managers workers.
Education level distribution for Marketing Managers.
Skills
Marketing Managers need many skills, but most especially Active Learning, Active Listening, Reading Comprehension, Social Perceptiveness, Speaking.
Required skills for Marketing Managers.
Knowledge & Abilities
Knowledge areas and abilities required for Marketing Managers.
Knowledge Areas
The most important knowledge areas for Marketing Managers include Sales and Marketing, English Language, Administration and Management, Customer and Personal Service, Communications and Media.
Knowledge areas required for Marketing Managers.
Abilities
Key abilities needed for Marketing Managers include Written Comprehension, Oral Expression, Oral Comprehension, Written Expression, Deductive Reasoning.
Required abilities for Marketing Managers.
Work Activities
Common work activities performed by Marketing Managers.
Daily Activities
Marketing Managers spend their time on activities such as Communicating with Supervisors, Peers, or Subordinates, Establishing and Maintaining Interpersonal Relationships, Working with Computers, Organizing, Planning, and Prioritizing Work, Making Decisions and Solving Problems.
Most important work activities for Marketing Managers.
About
Marketing Managers
The average yearly wage for Marketing Managers was $209,972 in 2023.
SOC Code
11-2021 - Marketing Managers
Insights and Analysis
High earnings profile: Marketing Managers reports an average salary of $209,972, placing it among stronger-paying occupations.
Labor market presence: The current workforce is approximately 56,300 workers, indicating sustained demand.
Forward outlook: Projected annual growth is 3.5%, which should inform long-term career planning.
Data Sources
This page uses data from the following sources:
- College Scorecard - U.S. Department of Education
- Institutional characteristics, costs, completion rates, and earnings data
- Data years: 2015-2024
- Source: collegescorecard.ed.gov
- Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS)
- Employment and wage data by occupation
- Latest data: May 2024
- Source: bls.gov/oes
- O*NET Online - U.S. Department of Labor
- Occupational skills, knowledge, abilities, and work activities
- Database version: 28.0 (August 2023)
- Source: onetcenter.org
- IPEDS (Integrated Postsecondary Education Data System) - National Center for Education Statistics
- Institutional data, completions, enrollment, and financial aid
- Data years: 2015-2024
- Source: nces.ed.gov/ipeds
- Census Bureau American Community Survey (ACS)
- Demographic and workforce data
- Latest data: 2023 ACS 5-Year Estimates
- Source: census.gov/acs
Data Processing: All data has been processed, cleaned, and aggregated for presentation. Where specific data points are unavailable, estimates are based on available data and clearly marked.
Last Updated: Data reflects the most recent available information as of January 2025.
Methodology
Data for this profile is sourced from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), Census Bureau American Community Survey (ACS), and O*NET Online.
All wage figures represent annual averages and may vary by location, industry, and experience level.