Marketing
Marketing graduates earn an average annual wage of $209,972, making it one of the higher-paying degree fields. With 56,300 professionals in the field earning competitive wages, this degree offers strong career prospects.
Key Statistics
Institutions
Information about the types of higher education institutions that grant degrees in Marketing and the types of students that study this field.
Tuition Costs for Common Institutions
$11,790 Median In-State Public
$41,649 Median Out of State Private
Tuition costs for Marketing majors are, on average, $11,790 for in-state public colleges, and $41,649 for out of state private colleges.
Tuition costs comparison for Marketing programs.
Degrees Awarded Over Time
1,407,476 Total Degrees Awarded in 2023
This chart shows the number of degrees awarded in Marketing from 2015 to 2023.
Historical trend of degrees awarded in Marketing.
Top 5 Schools by Enrollment
| # | School | State | Enrollment |
|---|---|---|---|
| 1 | Grand Canyon University | AZ | 68,619 |
| 2 | Arizona State University Campus Immersion | AZ | 64,398 |
| 3 | Texas A&M University-College Station | TX | 59,099 |
| 4 | Ivy Tech Community College | IN | 54,926 |
| 5 | Arizona State University Digital Immersion | AZ | 49,000 |
Schools with the largest enrollment offering Marketing programs.
Top 5 Most Affordable Tuition
| # | School | State | Tuition |
|---|---|---|---|
| 1 | Southwestern Indian Polytechnic Institute | NM | $1,095 |
| 2 | Taft College | CA | $1,108 |
| 3 | Antelope Valley Community College District | CA | $1,124 |
| 4 | Imperial Valley College | CA | $1,126 |
| 5 | El Camino Community College District | CA | $1,144 |
Schools with the lowest tuition costs for Marketing programs.
Top 5 Most Affordable Net Price
| # | School | State | Net Price |
|---|---|---|---|
| 1 | Canada College | CA | $10 |
| 2 | College of the Sequoias | CA | $29 |
| 3 | Henry Ford College | MI | $576 |
| 4 | Central Carolina Community College | NC | $616 |
| 5 | Oxnard College | CA | $659 |
Schools with the lowest net price (after financial aid) for Marketing programs.
Graduation Rates
54.89% Median Graduation Rate (150% of normal time)
54.42% Average Graduation Rate
1,014 Institutions Reporting
42.98% - 66.29% Interquartile Range
Graduation/completion rates for Marketing programs across institutions.
Employment
Information on the businesses and industries that employ Marketing graduates and on wages and locations for those in the field.
Yearly Income for Common Jobs
$209,972 Average Wage in Workforce
The average salary for Marketing majors is $209,972.
Average annual salaries of the most common occupations for Marketing majors.
Occupations by Share
56,300 2023 Workforce
The number of Marketing graduates in the workforce has been growing.
Various jobs filled by those with a major in Marketing by share of the total number of graduates.
Return on Investment & Value
Financial analysis of Marketing degree including debt, earnings, and return on investment metrics.
Financial Value Analysis
$13,532 Median Student Debt
$40,568 Median Annual Earnings (10 years after enrollment)
33.36% Debt-to-Earnings Ratio
3.3 years Estimated Payback Period (assuming 10% of income)
501.30% Return on Investment (10-year earnings vs 4-year cost)
This degree shows strong ROI, with 10-year earnings significantly exceeding the cost of education.
$67,466 Estimated Total Cost (4 years at median net price)
Financial value comparison for Marketing degree.
Diversity
Demographic information for those who earn a degree in Marketing in the United States.
Workforce Age
N/A Average Age in 2023
This chart shows distribution of ages for employees with a degree in Marketing.
Age distribution for Marketing degree holders in the workforce.
Gender Distribution
50,466 Total Degrees Awarded
21,022 Male (41.66%)
29,444 Female (58.34%)
Gender distribution of Marketing degree recipients.
Race and Ethnicity Distribution
31,105 White (61.64%)
7,574 Hispanic or Latino (15.01%)
3,555 Black or African American (7.04%)
2,588 Asian (5.13%)
1,929 Two or More Races (3.82%)
Racial and ethnic distribution of Marketing degree recipients.
Degrees Awarded
The most common degree types awarded to students graduating in Marketing are Bachelors Degree, Masters Degree, and Associates Degree.
Distribution of degree types awarded in Marketing.
Skills
Data on the critical and distinctive skills necessary for those working in the Marketing field from the Bureau of Labor Statistics.
Required Skills
Marketing majors need many skills, but most especially Critical Thinking, Active Listening, and Reading Comprehension.
Rating of how necessary various skills are for Marketing majors.
Skills Bar Chart
This bar chart shows the same information as the radar chart, displaying the importance of each skill.
Skill importance ratings for Marketing majors.
About
Marketing/Marketing Management, General
In 2023, 1,407,476 degrees were awarded across all undergraduate and graduate programs in Marketing.
CIP Code
52.1401 - Marketing
Insights and Analysis
Exceptional Return on Investment: Marketing offers an outstanding ROI of 501%, meaning graduates typically earn significantly more over 10 years than the total cost of their education. This makes it one of the most financially rewarding degree choices available.
High Earning Potential: Marketing graduates earn an average annual wage of $209,972, placing them among the top earners in the workforce. This strong earning potential reflects both the demand for skills in this field and the value employers place on this degree.
Data Sources
This page uses data from the following sources:
- College Scorecard - U.S. Department of Education
- Institutional characteristics, costs, completion rates, and earnings data
- Data years: 2015-2024
- Source: collegescorecard.ed.gov
- Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS)
- Employment and wage data by occupation
- Latest data: May 2024
- Source: bls.gov/oes
- O*NET Online - U.S. Department of Labor
- Occupational skills, knowledge, abilities, and work activities
- Database version: 28.0 (August 2023)
- Source: onetcenter.org
- IPEDS (Integrated Postsecondary Education Data System) - National Center for Education Statistics
- Institutional data, completions, enrollment, and financial aid
- Data years: 2015-2024
- Source: nces.ed.gov/ipeds
- Census Bureau American Community Survey (ACS)
- Demographic and workforce data
- Latest data: 2023 ACS 5-Year Estimates
- Source: census.gov/acs
Data Processing: All data has been processed, cleaned, and aggregated for presentation. Where specific data points are unavailable, estimates are based on available data and clearly marked.
Last Updated: Data reflects the most recent available information as of January 2025.
Methodology
Data for this profile is sourced from the U.S. Department of Education's College Scorecard dataset, IPEDS completion data, and Bureau of Labor Statistics employment data.
All financial figures are adjusted for inflation and represent the most recent available data. Employment and wage data are from the most recent Census Bureau ACS PUMS estimates.